Selecting a work from home business idea that works

by | Mar 15, 2024 | Uncategorized

Starting your own business is hard work, and one of the hardest parts of starting a work from home business is the thing we need to do first: selecting what kind of work from home business we want to get into.

There is a lot of information online about starting a work from home business and it can be very overwhelming trying to figure out what kind of work from home business will work for you. It can feel like you need a whole new education just to try and assess which type of business to start, and that is before you even launch.

I have been there, and I totally understand how you feel. And, even though I’ve had various businesses now for over 10 years, I am still constantly learning how to do new things and how to do things better.


My Story: Lawyer to Freelance Mama

In the past I worked as a lawyer. I always knew this was a demanding career, but I didn’t know how hard it would be after children. After I had children, it was so much harder working long hours. I didn’t want to leave my boys in childcare all the time, but I felt like there was no other option if I stayed in that job. To change that lifestyle, I needed to change how I was earning money. I decided I wanted to start a business so I could have more flexibility.

When I first decided to start my own business, I found choosing what kind of business to start to be the biggest challenge. I knew I wanted to work from home, and that I wanted to be my own boss, but I didn’t want to go into MLM. It was important to me to create something of my own. But there were just so many options out there it was incredibly hard to know where to start.

I researched and researched trying to find something that felt like a good fit for me. Just about every free moment was spent doing online trainings and webinars to try and find something that would help me to earn an income from home. I tried selling products on Amazon, started a baby boutique, and launched a blog. Yet none of these things were the right fit, and none of those things earned me enough money.

Just when I was reaching the point where I was thinking I would need to give in and get a job, I was offered an opportunity that had been staring me in the face the whole time. I was offered some freelance work that was based entirely on the skills I already had. Using those skills, I was able to step very quickly into a freelance role that enabled me to earn up to twice as much an hour as what I had been earning when I was working full time. It also enabled me to work mostly from home and mostly in hours that I chose. It also cost me next to nothing to start.

I had been looking externally at all the different ways that I could earn an income from home. Yet, in all that time I had never thought I look within at the skills I already had. I think many other mamas out there are probably in this very position right now. Maybe this is you?

The work that I was offered, while in the legal sphere, did not require me to be a lawyer. It did, however, enable me to make the most of the skills I had. These skills have proven to be rather useful to people who need my help. And who do you think it was who needed my kinds of skills? Lawyers who didn’t want to employ someone, but still needed some support from someone who knows the industry.

Once I got established in this work I realised what I great opportunity freelancing is. I knew I had to share this experience with other mamas going through the same journey. This is how The Freelance Mama was born and why I’m here talking to you today.


Selecting a work from home business idea

If you too are a mama looking for different ways to work from home, chances are you are going through the same process as I was. Looking at all of the options available and trying to make a call as to what one is right for you.

I evaluated seven different business models before I settled on freelancing as the right one for me. It took a load of time and cost me a lot of money to find the right option for me, but it doesn’t have to be that way.

What I understand now is that all of the time and energy that I spent trying to find something new to do could have been saved if I had just focused on the things that I knew already. Knowing the things that you do well and selling those skills to people who need them is the fastest track to earning an income from home.

So, how do you decide what you do? I always recommend that you start with a brainstorm. Get yourself a big sheet of paper and some coloured pens and go wild! Start by writing down the following:

  • Jobs you have done.
  • Any skills you have from those jobs that could be freelanced (think creatively here).
  • Any skills you have from other activities you do (e.g., something you have learned doing charity work or a hobby).
  • Things that you have done in your job(s) that you know you are good at.
  • Any training you have done that you can draw upon.

If you get stuck, you need to ask people that you know what they think you are good at. Ask your friends and family, colleagues or former colleagues. If you’re really brave you might even ask your boss! Also have a look at your CV: chances are that some of your best skills are listed in there.

Once you’ve done that, think about how you can pull your skills together to create a freelance business. For some of you, it might be immediately obvious (for example, if you’re an accountant you might just be offering freelance accounting services). For others, you might need to do some creative thinking (for example, if you are a writer at your local newspaper then you might be thinking about whether you could take your writing skills and start your own business writing blog posts for busy entrepreneurs, or maybe you might help businesses to get on top of their monthly news bulletin).


Now validate your idea

Before you go running off to launch your freelance business, I want you to first validate your idea. Many of us have business ideas that sound great in our heads, but don’t work out when we launch. A lot of the time this is because we haven’t properly validated our idea first.

Validating your idea doesn’t have to be a lengthy process. However, it is good if you can get some feedback from people who are your ideal customers. This will help ensure that the services you offer are in demand and that people will pay for them. Sometimes validation is as simple as asking people you if they would pay you for your services.

Other ways to help you validate your offering include:

  • Sharing your ideas in business groups where your ideal customers hang out.
  • Talking to people in your industry.
  • Researching what other people are offering in your industry.
  • Spend time reading posts in online business groups where your ideal client would post. See what problems they have that need to be solved.

Also check that there aren’t too many people offering the same services as you. Some niches can get pretty crowded, so you want to make sure that there isn’t too much competition.


What’s next in your process of selecting a work from home business idea?

By this point, you’re hopefully getting an idea of the kind of freelance business that you might like to start. However, if you’re still needing a little help selecting your work from home business idea then feel free to pop over to my Facebook page or on Instagram and flick me a question.

About every two months I run a free live challenge on Facebook to help you with the exercises above. If you want to get into the next group just flick me a DM and I’ll add you to the list.

If you want some additional inspiration selecting a work from home business idea, you could also download my free 101 freelance business ideas eBook.

I look forward to getting to know you and to support you on your freelancing journey!

Kellie xx


Submit a Comment

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

Skip to content